Smokefree - Real People Real Stories
Despite the known dangers, tobacco smoking continues to be the leading cause of preventable death and disease, killing around 5,000 New Zealanders every year. 16% of adults currently smoke in New Zealand with rates for Maori at 35%, Pacific people at 25% and youth 18-24 years at 20%
The ‘Real People, Real Stories’ campaign profiles local people from around Otago and Southland who are living with serious long-term health effects from smoking. People will hear from the ‘walking wounded’, those who, for example, struggle to breathe, are unable to walk upstairs. Their voice of experience may well motivate people to start their journey to freedom from nicotine addiction.